Get back to basics by holding online meetings using Google Hangouts. Check out Guy’s latest critique on the APE blog. Self-publishers in Guy’s community offer up their book projects (including book covers, titles, and social media presences) for critique and helpful feedback from the APE panel of experts. Guy Kawasaki recently started offering Makeover Critiques as part of an ongoing marketing effort for his latest book, APE: Author, Publisher, Entrepreneur - How to Publish a Book. Hangouts have become a regular part of his coaching toolbox, and he likes the Hangout technology so much that he’s considering using it to completely replace Skype (his previous choice for virtual coaching). In his coaching sessions, Sean helps his clients work on their resumes, negotiate career changes, and use social media as an effective part of their job search strategies. Sean Cook of offers online coaching sessions using Hangouts. Provide valuable online coaching sessions Andrea is a thriving author and entrepreneur, and her valuable interviews are a big part of her success. Joining her for an interview is simple and painless, and she integrates the YouTube videos of her conversations into blog posts and email newsletters. Create video interviews as content (or research) for your blog, book, online products and membership sitesįacebook expert and social media consultant Andrea Vahl interviews online celebrities and thought leaders using Google Hangouts. Their Hangout was automatically posted to the Married with Luggage YouTube account within minutes of the conversation’s completion. Married with Luggage fans are united by their drive to achieve their dreams, and the online chat allowed Warren and Betsy to have a deeper conversation with their community members about topics like motivation, taking action, facing fears, and The Art of the Ask. Participants could ask them questions via chat, and the Talbots’ vibrant video presence made the Hangout a total success. Warren and Betsy Talbot of Married with Luggage recently hosted an On Air Hangout to have an informal chat with their community. Use a Hangout to connect with your community Here are twelve ways to leverage Hangouts to make you a more productive (and better connected) content creator. But what are the best ways to use them as a savvy content marketer? You can use Google Hangouts for everything from one-to-one connections to huge virtual chats, and everything in between. They’re also an incredibly powerful part of the Google+ tool suite. Google Hangouts are quick and relatively easy to use. Want to start your own Hangout? Just visit /hangouts.įrom the Hangout home page, you can make sure your microphone and camera are working correctly, invite other people to your Hangout, and enable a live broadcast of your chat by enabling “Hangouts on Air.” Remember that everyone who wants to join your Hangout must be signed in to a Google account in order to participate. Or if you’d rather keep things private, you can have personal conversations, too. Then, imagine you can invite the entire world to take part in your conversation. Picture a Google Hangout as an online gathering place where you can facilitate a virtual chat with nine of your closest pals. Google Hangouts are about to become one of the best tools in your online content marketing toolbox. So you need a connection tool that’s easy, fast, user-friendly and highly accessible. You want to connect, and you need to do it virtually. But you live in a remote village in Alaska, and you can’t just hop down to the local Chamber of Commerce when you need to pick up a little extra business.įlying to conferences isn’t an option, either - your local airport is snowed in nine months a year (and when it’s not snowed in, it’s too expensive to fly to major cities for the best networking events). You’re a content marketer, and you care about connection and collaboration.
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